[The allure of decontextualized instructional imagery]
How to Remove Blood Stains from Fabric.

A gruesome narrative inevitably develops.

Blood stains are tough to get out.

I’ve posted decontextualized advertising images here before — there’s something very alluring about a well-photographed object (with drop shadow) existing with no background, only blank, white space — particularly when the brand name and commercial bullying are removed as well.

So it was surprising to see a blood-stained towel, nicely folded and cleanly removed from any conceivable context, on an [instructional page] concerning the removal of blood stains from clothing. It could be from the pages of L.L.Bean, but for the vibrant blotches of violent red discoloring.

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One Response to [The allure of decontextualized instructional imagery]
How to Remove Blood Stains from Fabric.

  1. BRendan says:

    the caption on the source page is really amazingly droll too. and: “with patience and diligence, you can remove any trace”. super! (oh no I’m kind of contextualizing it!)

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