[Bountiful] Photograph by Richard Stultz
In California photographer Richard Stultz’t series of shopping aisle imagery, Choices, well, the subject matter is hardly novel. Product photography is everywhere, and artists have reflected on consumerism quite extensively. Nevertheless, I sort of can’t get enough of his superbly executed contributions. There is certainly the spirit of Gursky in these works, but I’d argue there’s a bit more tongue-in-cheek attention given to the barrage of branding, as in the particularly great Bountiful.
Stultz writes about Choices: “Beyond the astounding quantity and selection, retail displays are often visually interesting with striking design elements, color, and repetitive patterns. But as we shop and try to find the perfect product, we often don’t see the perverse beauty of these choices. These photographs describe what often passes without recognition; they capture our retail reality in a design context.”
I found Richard Stultz through Flak Photo.
Peruse more Choices on Stultz’s website.
[Faces] Photograph by Richard Stultz