I’ve posted decontextualized advertising images here before — there’s something very alluring about a well-photographed object (with drop shadow) existing with no background, only blank, white space — particularly when the brand name and commercial bullying are removed as well.

So it was surprising to see a blood-stained towel, nicely folded and cleanly removed from any conceivable context, on an [instructional page] concerning the removal of blood stains from clothing. It could be from the pages of L.L.Bean, but for the vibrant blotches of violent red discoloring.